Innovation - Team

The BERNINA Stitch Regulator – a genuine innovation!


BERNINA is the manufacturer of computerised sewing machines, and the only company that consistently maximises the potential of computer technology, greatly increasing benefits to the user. With its BSR technology, BERNINA is one step ahead of the crowd.. Launched in 2007, the BSR was quickly recognized and awarded for its innovation. The Swiss business magazine BILANZ and the management consultancy A.T. Kearney chose BERNINA with its Stitch Regulator as one of the three winners of the ‘Best Innovator’ competition. Selection criteria include idea excellence, successful introduction and level of innovation culture within a company.

Innovation - Manager

BERNINA benefits from the fact that its innovation manager not only gathers ideas and ‘listens’ to the market, but also discusses product solutions with a team of engineers, technicians and market experts. Product prototypes pass through the testing department again and again for optimisation before they are declared marketable innovations.